I SEE DESIGN AS A LIFE ASSET, FOR ME ITS NOT JUST COMMUNICATION.
FOR ME THE WORLD ITS MADE OUT OF BRANDS, CONCEPTS AND EXPERIENCES.
I WAS BUILD AS A DESIGNER, AND TRAINED TO BE A THINKER, A DETAIL ADDICT.
I HAVE A DEVOTION FOR ILLUSTRATION BUT ALSO CLEAR VISION FOR CONCEPT IDEATION AND STORY TELLING.
I BELEIVE ONE OF MY BIGGEST SKILLS IS NOT TECNICAL, ITS PERSONAL. I CAN SPREAD A GOOD VIBE AND HUMAN FEELINGS WITH THE PEOPLE ARROUND ME.
I LOVE TO FLY MY MIND AND RUSH TROUGH THE DESIGN JOURNEY BUT ALSO I LEARNED TO TAKE A SECOND TO LOOK AT EVERY ANGLE AND SEE FROM WHERE WE CAN BUILD A STORY.
I AM NOT A SELF TRAINED PERSON, MANY MENTORS HAVE PASSED TROUGH MY LIFE SETTING THE BASES OF WHAT I AM TODAY.
MY TECHNICAL SKILLSET ITS BASED ON ADOBE’S SOFTWARE BUT NOT LIMITED TO IT.
ADOBE ILLUSTRATOR IS MY BEST FRIEND, PHOTOSHOP ITS MY COUSIN, PREMIERE & AFTER ARE AN UNCLE THAT I DONT VISIT A LOT, MIDJOURNEY ITS THE KID IM RISING AND BLENDER IS AN OLD FRIEND THAT IM NOT VERY SURE IF I REALLY KNOW HIM.
I WAS RISED IN A SMALL TOWN NEAR TO MÉXICO CITY CALLED ATIZAPÁN DE ZARAGOZA. MY DAD WAS A PAINTER AND MY MOM BECAME SINGLE MOM WHEN I WAS 10. MY BIRTHDAY ITS THE DAY NUMBER 100 OF THE YEAR (10/04) RIGHT NOW IM 29. I DONT HAVE A FAVOURITE COLOR IM A HUGE FAN OF LISTENING TO HIFI MUSIC AND A DOGS PERSON. MY HOBBIE, NIGHTMARE AND HOPEFULLY MY FUTURE IS THE ILLUSTRATION, THE “ARTISTIC” PART OF MY BRAIN.
I AM A FRIEND, A SON, A LOVER, A THINKER, A DESIGNER BUT MOST OF ALL IM A HUMAN BEING THAT LOVES LIFE.
MY WORK
PALOMA & NACHO
STRATEGY, NAMING, IDENTITY
ROL: CONCEPT & SR. DESIGNER
The new community for people who loves movies… and gossip about movies… and gossip in general too.
Paloma y Nacho is a content platform that is a one-stop-shop for everything related to cinema. It is an independent sub-brand of Cinépolis, the world’s 2nd largest movie theater circuit in attendance, operating 738 cinema complexes, 5,848 screens and over 11,52,480 seats across 17 countries, serving more than 338.4 million patrons worldwide.
Cinépolis was the first cinema exhibitor in the world to pioneer the concept of luxury movie theatres, establishing the first luxury theatre experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 39,370 people to support its mission. Cinépolis plans to continue to revolutionize the industry for years to come.
SALVO - BRAND ARCHITECTURE
STRATEGY, BRAND ARCHITECTURE, IDENTITY, CHARACTER
ROL: CONCEPT & DESIGNER
SALVO NEEDED A BRAND NEW ARCHITECTURE TO DEAL WITH THE PANDEMIC. DEVELOPING A NEW CHARACTER AND VISUAL IDENTITY.
Salvo offers a range of cleaning products designed to tackle various household cleaning tasks. This includes laundry detergents, dishwashing liquids, multipurpose cleaners, and specialized products for different surfaces and fabrics.
P&G wanted to develope a new product to Salvo’s family, the disinfectant but first we needed to bring a new Vis ID to the brand by adding a new powerful asset, “droppy”
Today Droppy is a recognizable asset for the brand and they are looking forward to make him the principal asset.
COCacola - la28 (pitch)
STRATEGY, IDENTITY, IA
ROL: CONCEPT, DESIGN & ART DIRECTION
we can’t think about the olympics without cocacola. we needed to develope a unique “a” for the Los angeles 28 olympics based on their visual ID
Over the years, Coca-Cola's partnership with the Olympics grew stronger. The company's iconic red trucks and vending machines became a familiar sight at Olympic venues, offering refreshments to athletes, officials, spectators, and volunteers.
Throughout the partnership, Coca-Cola has introduced various initiatives and innovations. For example, the company launched special edition Olympic-themed packaging, interactive digital experiences, and community programs that support sports development and youth participation.
To celebrate the 100 years of partnership cocacola needed a branded “A” for 28 including 5 of its different brands, cocacola, powerade, costa coffee, fuze tea and smart water.
CASA LEY - FRESH MARKET EXPERIENCE
STRATEGY, IDENTITY & EXPERIENCE
ROL: CONCEPT, SR. DESIGNER
CASA LEY CAME TO US ASKING FOR A NEW instore EXPERIENCE FOR THEIR PREMIUM GROCERy STORE but we gave them a brand new graphic, sonic, instore experience!
Fresh Market is a premium grocery store chain that emphasizes fresh, high-quality food products. Known for its artisan offerings, Fresh Market specializes in organic produce, gourmet snacks, and a wide selection of meats and seafood. The store creates a unique shopping experience with its inviting atmosphere, knowledgeable staff, and commitment to sourcing local and sustainable products, making it a favorite among health-conscious consumers.
BREWWERS - CREATIVE DIRECTION
STRATEGY, IDENTITY & illustration
ROL: CONCEPT, SR. DESIGNER
BREWERS is a small specialty coffee and cold brew brand from Mexico City focused on cocktail preparation.
With clients such as “EL JAPONÉS”, “LONG STORY SHORT”, “EL CLUB DEL ROCK AND ROLL” and several others, we are dedicated to growing the brand in a graphic way, focusing the visual identity on a "big and bold" illustration style.
We focus on giving variability to the brand, establishing a brand architecture and defining pillars of both product and communication.
PERFEKTO - VIS ID
IDENTITY & illustration
ROL: CONCEPT, SR. DESIGNER
WE ALL ARE PERFECT AS WE ARE.
PERFEKTO is a new brand based on México focused to bring a second chance to all those fruits that were not “perfect” for the market.
MY ART
AQUEL JARRÓN
Creo fielmente que todos usamos mascaras todo el tiempo, pero no para no mostrar quien somos en realidad, si no que somos nuestras mascaras. De amigo, de hijo, de padre, de amante, etc…
GRÁFICA DIGITAL, ILUSTRACIÓN VECTORIAL
GALERÍA
VÓRTICE
Año
07/03/2023
UNA NUEVA TEMPESTAD
Son las pequeñas cosas las que importan, una historia de amor y su posible desenlace.
GRÁFICA DIGITAL, ILUSTRACIÓN VECTORIAL
GALERÍA
NO
Año
27/04/2024
Arrebátame el Alma, una vez más
Una ilustración vectorial que habla acerca de dos que fueron modelados de “la misma bola de barro” un mismo nucleo, dos rostros.
GRÁFICA DIGITAL, ILUSTRACIÓN VECTORIAL & tipográfica
GALERÍA
VÓRTICE
Año
15/08/2024
CORINTIOS
El amor como la guerra. Incluso en los momentos en que nos mostramos mas valientes nuestros corazones siguen siendo tan resistentes como el acero pero tan frágiles como el cristal.
GRÁFICA DIGITAL, ILUSTRACIÓN VECTORIAL & tipográfica
GALERÍA
VÓRTICE
Año
08/11/2024
